About the Manitoban

The Manitoban is the official students’ newspaper of the University of Manitoba, offering in depth coverage of the issues and stories that affect the students, staff, and alumni of the University of Manitoba. First published in 1911, it is now one of the largest weekly newspapers in Winnipeg, publishing 10,000 copies of each issue and distributing to over 90 locations on the University of Manitoba campus and more than 50 other locations across Winnipeg.

Why the Manitoban?

Targeted Audience

Targeting the right audience is one of the most important steps when creating a marketing plan. Why would you waste money advertising your message to individuals who are not interested in what you are selling? By focusing on key audiences you can increase your response rate while minimize your marketing costs.

The Manitoban serves one of Winnipeg’s most lucrative audiences, the future professional. Students are at the very tip of their prime purchasing years and by reaching them early, they will relate and be confident with your brand when the time comes for them to make major purchases. And it won’t only help you in the future either. A university student’s social life at its peak during those final years at school, and this helps your message propagate throughout the vast social network that exists at the University of Manitoba.