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The Manitoban is the official students’ newspaper of the University of Manitoba, offering in depth coverage of the issues and stories that affect the students, staff, and alumni of the University of Manitoba. First published in 1911, it is now one of the largest weekly newspapers in Winnipeg, publishing 10,000 copies of each issue and distributing to over 90 locations on the University of Manitoba campus and more than 50 other locations across Winnipeg.

Targeting the right audience is one of the most important steps when creating a marketing plan. There are twenty-eight thousand students attending the University of Manitoba full time, in addition to thousands of staff and supporting employees and many thousands in the continuing education faculty and part time studies.

The Manitoban serves one of Winnipeg’s most lucrative audiences, the future professionals. Students are at the very tip of their prime purchasing years and by reaching them early, they will relate and be confident with your brand when the time comes for them to make major purchases. And it won’t only help you in the future either. A university student’s social life is at its peak during those final years at school, and this helps your message propagate throughout the vast social networks that exists at the University of Manitoba.