Letters to the Editor

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A Jurassic read

Re: Dino-watch!

A mind-numbing read.  However, having said that, its only the Rational part of the mind that is numbed, given chamomile tea perhaps, and tuicked in...while the Intuitive part of the mind grumbles and hits the ‘snooze’ button obliquely out of a dishevelled bed, the dim room glowing with bright ceiling corners from a harsh thursday afternoon sun, which itself is mostly obscured by garbage bags taped over the window, while metal bars are visible only to the keen observer, blocking any chance to ever leave via that route.  The door is locked from the outside, and hasn`t been opened in weeks.  Meanwhile, barely audible sounds wander in under the door; Barney the Dinosaur is gloating over his marching children.

In other words, I really appreciated this article!

Peter Czaplinski

Stickin’ it to Jared

Dear Subway

I would like to know why your franchise operating in the University Centre at the University of Manitoba - Fort Garry campus - does not honor any of your coupons, does not offer the “weekday special” value meal, and finally, why it has set its price per sandwich higher than any other store in the city.

I recognize that each franchise has final say on operational matters, and that the franchise operating at the university has a captive market. However, it’s my sense, that you are making a lousy lasting impression on financially challenged university students.

Surely Subway must understand such sort term gains (excessive prices) cannot possibly be worth the long-term customer alienation this type of approach creates. Indeed, should your focus not be instead on sponsoring University events or establishing special menu items unique to the University of Manitoba, in an attempt to establish a long-lasting relationship with customers?

While I have, from time to time, made purchases at your University Centre location, rest assured that within two months, when I’ve completed my MBA (Masters in Business Administration), I will make every reasonable effort to avoid your stores, not because I dislike your products - in fact I love your BLT - but because of the way you’ve chosen exploit the university market at large.

Surely you can do better.

Jesse Cringan